Freedom Rose

Freedom Rose

We’re just over a week out from Valentines Days and Colombian and Ecuadorian roses are being uprooted from Andean fields to 30-degree refrigeration rooms, from trucks to planes, from mountains to US florists and supermarkets —all to meet the 2 billion dollar demand that is Valentines Day. .
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The majority of the roses that we will see are of a variety called “Freedom Roses,” a particular breed that was put in mass production around the 2001 twin tower attacks in the US. We enjoy them because they are bright and strong and can withstand the long journey between the Andes and US but they have little fragrance (and of course, no medicine to utilize given the pesticides). .
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Like many prized and beautiful plant life of the global south, roses are sites where we project our imagination. Of love as marketing by hallmark. And in this case of Colombia, it was projected as a pathway to economic relief from Colombia’s poverty and political conflicts — as engineered by ‘free trade’ that began in the 1991.
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In memory of all the layers that bring us Valentines Day, I’ll soon be offering new heart-based medicine restoring reverence to some of these plantitas. Stay tuned. <3
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📸: @eznemalyak .
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Rose Collection Release

Rose Collection Release

Gratitude to the yerba

Gratitude to the yerba

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